Apple on Thursday rejected Elon Musk's claim that its digital App Store favors OpenAI's ChatGPT over his company's Grok and other rival AI assistants.

Musk has accused Apple of giving unfair preference to ChatGPT on its App Store and threatened legal action, triggering a fiery exchange with OpenAI CEO Sam Altman this week.

"The App Store is designed to be fair and free of bias," Apple said in reply to an AFP inquiry.

"We feature thousands of apps through charts, algorithmic recommendations, and curated lists selected by experts using objective criteria."

Apple added that its goal at the App Store is to offer "safe discovery" for users and opportunities for developers to get their creations noticed.

But earlier this week, Musk said Apple was "behaving in a manner that makes it impossib

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