A proposed class action lawsuit has been filed in the B.C. Supreme Court against Amazon over its Alexa technology.

The lawsuit, submitted by B.C. law firm Charney Lawyers , alleges that Alexa products have collected more personal data from Canadian users than Amazon has disclosed. It also alleges that the tech giant retained the information, even when users tried to delete it, using it for business purposes such as training artificial intelligence and developing targeted advertising.

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The class action was filed in B.C., on behalf of representative plaintiff, Joseph Stoney, but its aim is to be national in scope. If the class action is certified by the court, it would cover all Canadian residents who had an Amazon Alexa account between 2014 and July 19, 2023.

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