After nearly four years of collaboration, Ulta Beauty and Minneapolis-based Target jointly announced Thursday they will end their shop-in-shop partnership when the current agreement expires.
"We're proud of our shared success with Ulta Beauty and the experience we've delivered together," said Rick Gomez, chief commercial officer at Target, in a news release. "We look forward to what's ahead and remain committed to offering the beauty experience consumers have come to expect from Target."
The partnership, announced in late 2020 and launched in Target stores the following summer, brought Ulta-branded sections to more than 600 Target locations.
Each mini-shop, roughly 1,000 square feet, offered a curated assortment of Ulta products and brands. Target owned the inventory and staffed the spa