Malvern, 1948: U.S. 67’s paving had been completed through town in the 1930s and tourists followed the busy road for years, before traffic was diverted to Interstate 30 by 1965. One of the draws on East Page, headed west on the highway, was the Horn Palace showcasing objects made from steer horns, pottery and other souvenirs.

Send questions or comments to Arkansas Postcard Past, P.O. Box 2221, Little Rock, AR 72203

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