For an increasing number of Americans, “Dry January” isn’t a monthly dalliance in sobriety, but a year-round embrace of teetotaling.

According to a , 54 percent of Americans say that they consume alcohol, which is the lowest amount in the 90 years that Gallup has been tracking these figures. Those who still drink responded that they’re imbibing less. The average number of drinks over seven days has dropped to 2.8, which is down from 3.8 per week in 2024, and the lowest level observed in nearly 30 years.

What appears to be driving the trend has been a sea change in how people perceive alcohol in relation to their health. Gallup reports that 53 percent of Americans believe drinking alcohol even in moderation (one to two drinks per day) is bad for their health, the first time a majority of

See Full Page