How Walmart's Great Value Brand Is Able To Keep Its Milk Prices So Low

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How Walmart's Great Value Brand Is Able To Keep Its Milk Prices So Low

Walmart is known for being home to some of the cheapest groceries on the shelf , and its Great Value milk is no exception. For example, a local Miami Walmart advertises a gallon of Great Value whole milk at $2.88, while a gallon of the popular Borden brand is listed for $5.84. The dramatic difference in price is the result of Walmart's ability to control production strategically, employ a carefully curated pricing model, and use the power of large-scale operations to stay ahead of the competition.

Walmart doesn't just sell milk; it helps make the product. For instance, it already owns a milk processing plant in Indiana. As of this writing, a second facility is expected to start o