Indicating he is poised to find that Reggie Bush’s claims against the NCAA, USC and Pac-12 Conference are time-barred, a judge said Friday that before issuing a final ruling he will ponder the organizations’ bids to have all causes of action dismissed against them in a lawsuit in which the former USC running back alleges he is owed money for the use of his name, image, and likeness.
The Los Angeles Superior Court complaint contends that USC, Pac-12, and NCAA profited greatly from television contracts, merchandise sales and media rights stemming from the 2005 Heisman Trophy-winning player’s football career, for which he was not compensated due to NCAA regulations at the time.
“Reggie Bush received all the accolades a college football athlete could receive during his three years playing fo