How a father’s love and a pandemic created a household name

For most people, memories of childhood coughs and colds are synonymous with a menthol-smelling ointment in a dark blue jar with a turquoise cap.

For more than a century, Vicks VapoRub has been a household name across continents. How it became one has roots in the Spanish flu pandemic in the early 20th century.

The story begins with an act of fatherly love.

In 1894 in the state of North Carolina in the eastern United States, the nine-year-old son of a pharmacist named Lunsford Richardson was sick with croup, a respiratory infection that causes a bark-like cough.

Desperate to find a treatment, Richardson began testing out mixtures of aromatic oils and chemicals at his pharmacy and produced an ointment that helped his son.

But this was not Vicks VapoRub – at least not yet.

Seeing that h