Meta, which recently announced a pivot to building “personal superintelligence” for “everyone,” has been making a particular argument about the future of AI. “The average American has three friends, but has demand for 15,” Mark Zuckerberg said earlier this year, suggesting chatbots might pick up the slack. Combined with the company’s efforts to incorporate character-based chatbots and AI avatars into its platforms, you can piece together a vision of sorts, one that’s almost bleaker than outright AI doomerism for its immediate plausibility: more of the same social media, except some of the other users are automated; more of the same chat, except sometimes with a machine; more of the same content consumption, except much of it is generated by AI, with ads generated and targeted by AI too

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