The annual Made by Google hardware event takes place this coming week, giving Google an opportunity to show off its latest devices, including new Pixel phones. And this year's edition, which takes place on Wednesday (August 20), has a greater sense of anticipation than most.

For starters, based on the rumors surrounding the Pixel 10 lineup, the phones coming out this year could introduce some significant changes, with the entry-level and high-end devices in particular getting some noteworthy improvements.

Beyond that, though, there's no denying that the smartphone market is a two-horse race, at least here in the U.S. I don't anticipate anything that Google announces this week to knock either Apple or Samsung from their lofty perches. But a successful Pixel 10 rollout would strengthen Goo

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