CURE has integrated Tigers superstar Tarik Skubal and others for its commercials.

Henry Ford utilizes Lions players and has some new ones on tap, a company official said.

Eric Poe walked to the pitcher’s mound at Comerica Park on Aug. 5 at the start of the Detroit-Minnesota baseball game before thousands and threw out the ceremonial first pitch to Tigers superstar Tarik Skubal, who crouched with his glove behind home plate waiting to catch it.

“Mission complete,”’ Poe, CEO of CURE Auto Insurance, told me about his pitch (yep it made it over home plate).

Poe spoke with me about the success his company has achieved by aggressively leveraging key pro athletes and sports to help market his business, which insures 250,000 drivers across Michigan, New Jersey and Pennsylvania.

One of his ne

See Full Page