As the onset of BYU’s 2025 football season approaches, the hottest sports ticket in Utah is … what’s this, a decent seat in the Marriott Center for Cougar men’s basketball games?

Somewhere Kresimir Cosic is grinning.

BYU basketball is all the rage these days, and the season is still more than two months away. The Cougars’ first home game doesn’t arrive until the second week of November. And yet, season tickets for games in that rather spacious building have sold out. Getting a preferred seat, ironically enough, could’ve emptied a family’s future college fund for their kids.

But, as Bear Bryant so famously said all those years ago, “It’s kinda hard to rally around a math class.”

The only thing hard about rallying around BYU hoops in the season’s run-up is that cash required to land t

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