Animal-rights advocacy group PETA wants Nintendo to remove the brass nose ring from Cow, the joyful anthropomorphic vehicle-driving character in recently released top-selling game “ Mario Kart World .” Yes, really.

PETA this week launched a campaign to urge the Japanese game maker to redesign the Cow character “without the nose ring — a painful reminder of the cruelty cows endure in the meat and dairy industries.”

“The brass ring in Cow’s nose glosses over real-world violence and cruelty to animals. That’s why we’re asking you to give this beloved bovine a small but meaningful upgrade: Remove the nose ring and let Cow race freely — without any painful reminders of the industries that treat animals like profit-making machines,” Joel Bartlett, PETA’s SVP of marketing engagement, wrot

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