By my count, there are around ten zillion different straps you could attach to your Apple Watch, from cheapo no-name Amazon finds to pricier Apple-approved options. I test smartwatches for a living, and as a result, I try out a lot of watch straps. So, I often get asked about my go-to.

Whenever reviewing a smartwatch, I first spend quality time with the standard-issue band that comes in the box. I’m pleased to report that in 2025, most of the best smartwatch models ship with a high-quality, comfortable option.

Much love for the Nike Sport Loop

Once the in-box strap has been thoroughly assessed, I tend to swap it out for my go-to. If it’s an Apple Watch, that means attaching a Nike Sports Loop strap (in red and blue, to be exact).

This ultra-comfy strap isn’t at the mercy of an old-fash

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