Playboy is heading to Miami Beach.

The men's lifestyle entertainment brand, known for its centerfolds of nude and semi-nude models and widely recognized bunny logo, announced Thursday that it is moving its global corporate headquarters from Los Angeles to Miami Beach.

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The brand also announced the development of a new Playboy Club, with a world-class restaurant and an exclusive members-only space.

"Miami Beach is among the most dynamic and culturally influential cities in the country, making it the ideal home for Playboy's next chapter," said Ben Kohn, CEO of Playboy, Inc. "Our vision is to create world-class content and experiences that resonate globally, and Miami Beach provides the perfect environment for that am

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