With Rush Week back in the spotlight, here is the real price tag of joining a sorority

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The price of joining a college sorority is climbing nationwide, with some recruits paying tens of thousands of dollars for coaching, outfits, registration fees and housing to vie for spots in the country's most coveted chapters.

As Rush Week kicked off this month, the recruitment process is drawing renewed attention, fueled by the viral "RushTok" trend on TikTok and pop culture portrayals of Greek life, including the HBO documentary "Bama Rush" and Lifetime’s "A Sorority Mom’s Guide to Rush!"

"Costs and expectations have increased with the viral exposure coming from TikTok, TV shows, and documentaries," said Michael Ayalon, CEO and founder of Greek University, a Tennessee-based speaking and consulting business for fraterni