PETA Wants 'Mario Kart World' To Remove Cow's Nose Ring

Nintendo has recently learned, if you mess with the bull, you get PETA .

The People for the Ethical Treatment of Animals (PETA) recently shared their beef with the Japanese video game company in a letter to Nintendo president, Shuntaro Furukawa, over its depiction of the character Cow in Mario Kart World , which released in June on Switch 2.

PETA’s SVP of Marketing Engagement, Joel Bartlett, wrote in part in the letter: “We herd there’s a new star in Mario Kart World : Cow! She is already winning hearts everywhere—including ours. But one detail has us hitting the brakes: The brass ring in Cow’s nose. Would you please show empathy towards bovines and remove the nose ring?”

Noting that in real life, the meat and dairy industries use cows’ nose rings “to exploit, control and eve