Dan Caesar | Post-Dispatch

Reporter

The Kansas City Chiefs have ruled all of St. Louis television in recent years, far outpacing the field — including the once-mighty Cardinals.

But August is a different story, as the Chiefs are playing meaningless tune-up games for the NFL season and the Cards are in the thick of their campaign.

Both played in prime time last Saturday, with the Cardinals entertaining their archrival Chicago Cubs and the Chiefs playing their first of three exhibition contests. Both games were shown on over-the-air TV, and baseball won this time. Viewership-tracking firm Nielsen says 6.2% of the market watched the Redbirds get routed by the Cubs 9-1, on KTVI (Channel 2), and 4.5% saw the Chiefs lose 20-17 to Arizona in a game in which KC starting quarterback Patrick Mah

See Full Page