As president of my family business, Price Family Properties, I vividly remember our first Tulsa Area United Way fundraiser in 2019.

I asked our employees to think about what the United Way really does. “Who here knows someone who struggles to pay their bills? Who knows a sibling, a cousin, a friend with mental illness?” As I looked around the room, so many of them were nodding.

In that moment, it hit me: The United Way is not some abstract entity. It supports our neighbors, our families and our friends. It touches all of us.

Now that I’m chairing this year’s United Way fundraiser, people sometimes ask me, “Why shouldn’t I just give directly to an agency I care about?” My answer is that you should give to the nonprofits you love and to the United Way. The United Way does the hard work of

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