When Arizona State’s HC Kenny Dillingham spoke to the media in May, he emphasized his goal was not to win a national championship. Not even the Big 12 championship. If anything, he wanted his team to focus on playing their best football. This philosophy is part of the incredible culture Dillingham has built in two seasons with the team. It marks a big shift away from the previous staff, their recruiting violations, and the shattered trust that echoed in the locker room.

Those turbulent days are behind Arizona State. Now, the message from within is clear: NIL deals, postseason recognition, all of it will fall into place if the team continues to buy into Dillingham’s mindset. In fact, the process has already started. Think about how QB Sam Leavitt donated 100% of his royalties from merchand

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