The rizz kid: How Frank Meyer, a campus Communist turned conservative kingmaker, put the ‘social’ in ‘social movement’

Gen Z calls it “rizz.”

Conservative theorist Frank Meyer radiated it.

Rizz is what Donald Trump exudes and Kamala Harris lacks, and this je ne sais quoi quality, at least to all who came before Gen Z brilliantly put a name on it, explains not just one’s success on Hinge but whether a political figure can pull a crowd.

Marble-mouthed mumblers and shoegazers take note: It turns out people follow the very individuals in mass movements they follow around in social situations.

Frank Meyer’s 3D, pops-off-the-page life illustrates this truth. 5

After the Newark-born Meyer acted as the pied piper of campus Communism in 1930s England, he remarkably became in America during the 1960s, as the title of my new biography puts it, the man who invented conservatism.

British intelligence condu