Shoppers Say This $9 Lip Gloss Gives Them The ‘Same Luxe Look’ as Buxom

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If there’s one thing lip gloss loyalists agree on, it’s that shine and staying power don’t usually come cheap. But shoppers keep swearing Milani’s Keep It Full Nourishing Lip Plumper is breaking that rule — with one fan summing it up simply: “Gives the same luxe look as Buxom. Obsessed.”

The $9 gloss has built a following for the way it balances comfort with a plumping finish. The formula is laced with peptides and hyaluronic acid, so lips look smoother while you wear it. One reviewer, who admitted to hoarding shades, said, “They are so shiny… the plumping effect is better than Buxom glosses, but for less than half the price, in my opinion. 10/10.”

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