Banijay Americas ’ A Fábrica Mexico & U.S. Hispanic has tapped award-winning producer, writer, exec Santiago Zapata for the position of Scripted VP. The new label, a partnership formed between Endemol Shine Boomdog and Brazil’s A Fábrica was founded in January in a bid to focus on producing more scripted content for the Mexican, Latin American and U.S. Hispanic markets.

Zapata, who will oversee all scripted development and production for the Mexico City-based label, joins from Ntertain Studios/Neon16, founded by former Sony Music Entertainment CEO Tommy Mottola and Lex Borrero, where he led the film & TV division out of Miami.

At Ntertain Studios/Neon16, he developed a slate of films, original series, documentaries and brand alliances for the U.S. and Latin American markets. Thes

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