Sydney Sweeney's new movie took a tumble at the box office in the wake of backlash stemming from the actress's recent ad campaign with retailer American Eagle.

"Americana," which Sweeney stars in alongside Paul Walter Hauser and Halsey, opened to an estimated $500,000 at the box office after debuting in 1,100 nationwide, according to The Hollywood Reporter. In comparison, current blockbusters "Weapons," "Freakier Friday" and "Nobody 2" recently reeled in an estimated $25 million, $14.5 million and $9.3 million, respectively.

The "Euphoria" star came under fire last month after her new ad campaign, "Sydney Has Great Jeans,” a play on “good genes," debuted for the popular clothing retailer.

Some criticized the jeans campaign, featuring the blond-haired, blue-eyed actress, as having racist

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