The graphic designer responsible for the 007 gun logo as well as countless classic film posters has died, aged 103.

Joe Caroff, whose work can be seen on the posters for films including West Side Story , A Hard Day’s Night, Last Tango in Paris, Cabaret, Manhattan and The Last Temptation of Christ, died on Sunday.

His sons, Peter and Michael Caroff, told the New York Times he been under hospice care at his home in Manhattan, one day short of his 104th birthday.

View image in fullscreen ‘I want a design to be effervescent’ … Joe Caroff. Photograph: Simone Bloch

Caroff worked on more than 300 campaigns during his career, but his first two commissions turned out to be among his most enduring – and lucrative.

First, United Artists executive David Chasman hired him to design the p

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