On one hand, it’s important for former players to stir things up, as it relates to the NFL Players Association. On the other hand, the effort to stir things up needs to actually, you know, stir things up.

Former NFL quarterback Matt Schaub has announced his candidacy for NFLPA executive director via a lengthy article published by GoLongTD.com. The article, co-written with former NFL reporter Jason Cole, misses the mark because the target audience will not read it.

It’s too long. Way too long. Personally, I had to quickly convert to “skim” mode (and then to Evelyn Woodhead speed reading ). The one thing that potentially will resonate is the suggestion to begin laying the foundation for a Saudi-funded alternative league. And while that could be a great way to build leverage against own

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