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Lions coach Dan Campbell reprises his role in new Applebee's commercials, this time as head shift manager.

The new ads focus on promoting Applebee's "Ultimate Trio" appetizer combinations, featuring Campbell with Texans QB C.J. Stroud and Raiders RB Ashton Jeanty.

The new ads are a puzzling change of direction for Campbell’s role, and de-emphasize his comically intense persona in favor of hammering home the appetizer deals.

Dan Campbell just got a big promotion.

America, say hello to Applebee’s new head shift manager.

After toiling away as an assistant shift manager in last year’s popular commercials for Applebee’s , the Detroit Lions ' coach and his alter ego got bumped up in the latest round of commercials that debut Monday, Aug. 18.

The Free Press got a

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