I'm being spammed with 'nature's Ozempic' content – but what is it and does it work?

Whenever I open Instagram at the moment, every other story is an advert for the weight loss supplement berberine.

The adverts, touting both capsules and patches, range from claims that people taking it have lost two inches from their waist in 12 weeks, to users saying they lost 11 pounds in two months. Other says they've made them completely stop snacking.

Maybe I'm being spammed with berberine ads because I'm a woman in my mid-30s, so algorithmically I'm the target audience – but the fact that several supplement brands I know and trust (JS Health and Kind Patches, to name two) have now released berberine supps suggests there's more to the trend than simply targeting women with an interest in health and wellness.

© Getty Images Can supplements such as berberine aid weight loss? Nutrit