MSNBC to Drop ‘NBC’ from Branding

MSNBC will rebrand as My Source News Opinion World, or MS NOW, the Wall Street Journal reports.

“The shift is part of an effort to distance the network from its NBC heritage and establish its own identity ahead of the planned spinoff of the bulk of NBCUniversal’s cable networks later this year, including CNBC, USA, Oxygen and E!. MSNBC and some other channels that use the iconic peacock logo associated with NBCUniversal brands will also lose that imagery.”