Lefty cable channel MSNBC is being forced to take on a new name after its spinoff – as the NBC brand strips the network of its iconic peacock symbol.

Mark Lazarus, who will lead Versant, the new company consisting of MSNBC and other cable assets, announced that the channel will be renamed to MS NOW — short for My Source News Opinion World.

Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.

That’s a sharp turnaround from his assurances earlier this year that the cable news channel would be able to hold onto its name. 6

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“I know there was some discussion with the MSNBC name, so you can take that off of your worry list on things,” Lazarus told staffers during a meeting in January.

The CNBC business news channel, mean

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