CHARLOTTE, N.C. (AP) — O’Reilly Auto Parts will take over as the title sponsor for NASCAR’s second-tier national series when the Xfinity Series is renamed next season.

The multiyear partnership announced Monday is a sponsorship package that includes promotional opportunities and brand integrations with The CW Network, which is the exclusive broadcast partner for that series. The renaming will take effect on Jan. 1.

“Partnering with NASCAR and The CW at this level enables us to further deepen our connection to one of the most loyal fanbases in all of sports,” said Hugo Sanchez, O’Reilly Auto Parts vice president of advertising and marketing. “This agreement builds on our long-term involvement in NASCAR and our dedication to the fans who love cars as much as we do.”

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