She's back at it again, folks. For the third time in a week, there is a countdown on Taylor Swift's official website.
Last Monday night, a timer counted down to the announcement of her twelfth studio album, The Life Of A Showgirl. On Wednesday, a countdown -- which involved Eras Tour stage-shaped keyholes and the mysterious orange door from her Eras Tour "Karma" performance -- marked the time until her appearance on the New Heights podcast and official album cover, track list and release date of Showgirl.
The New Heights appearance gave viewers a rare glimpse into the mind of the singer/songwriter as she discussed her record-breaking tour, getting her music back, sourdough bread and her new album.
This time, a countdown has popped up on Monday morning that ends, or expires as she puts it, at 2 PM ET on August 18.
Whereas the previous countdowns featured an orange glitter background or black background with the orange door, this countdown has shifted to a purple glitter background. The Google confetti effects that had been orange when you searched for the 14-time Grammy winner are now also purple, but it's unclear what the shift means.
We finally got our answer, and it's a special collection of vinyls!
Dubbed The Life Of A Showgirl: The Shiny Bug Collection, the marbled green and glitter purple vinyls will be available for 48 hours. Will there be a new countdown after that?
This article originally appeared on For The Win: Taylor Swift’s website has ANOTHER mysterious countdown. Why?
Reporting by Caroline Darney, For The Win / For The Win
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