MSNBC is entering a new era ahead of its 30th anniversary.

Later this year, the channel, which originally launched in 1996 as a partnership between Microsoft and NBC, will officially be rebranded into MS NOW, which stands for My Source for News, Opinion, and the World.

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The change comes amid the news channel's split from NBC News, as its corporate parent Comcast spins off most of its cable channels into a new company called Versant. Here's what we know.

© Courtesy of Versant MSNBC's new name and logo

The announcement

Per the New York Times , MSNBC president Rebecca Kutler first said in an internal memo: "I want to acknowledge that for many of you who have spent years or decades here, it is hard to imagine the n

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