MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal.

Comcast announced last year that it would spin off most of its cable television networks into a separate publicly traded company called Versant. The new company will include MSNBC and the financial news channel CNBC as well as the USA Network, Oxygen, E!, SYFY and the Golf Channel.

Stream Connecticut News for free, 24/7, wherever you are. WATCH HERE

The branding changes represent Versant’s emphasis on “building our individual identity and vision for the future while laying a foundation for the continued growth and success of our businesses,” Versant CEO Mark Lazarus said in a memo to s

See Full Page