The Swiss watch brand Swatch issued an apology and pulled a recent ad campaign after customers in China condemned the imagery, which they say incorporated “slanted eye,” a racist gesture.
In an image for the Swatch Essentials collection, an Asian male model is shown pulling the edges of his eyelids upward and backward with his fingers — an action widely seen as derogatory and racially discriminatory against Asian people.
The company pulled the international campaign from all its platforms on Monday, writing on Instagram , “We sincerely apologize for any distress or misunderstanding this may have caused.”
“We treat this matter with the utmost importance and have immediately removed all related materials worldwide.”
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