The hottest toy of 2025 isn’t just for kids

Labubus, the quirky monster plush dolls made by Pop Mart, have exploded into a global phenomenon, doubling as collectibles and fashion accessories for adults.

These mischievous dolls – part creature, part couture – are now status symbols for the "kidult" generation.

"People use them as fashion accessories, as collectibles, and they trade them with their friends," Samantha Connell, associate editor at The Toy Insider, told FOX Business. "They use it as a way to bond to their community and find connection in the thrill of not knowing what everyone is going to get."

In the first half of 2025, Labubu-related products generated a staggering $418 million in global sales for Pop Mart, with nearly 40% of revenue last year coming from outside main

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