The home goods category has seen its share of twists and turns over the past five years: a pandemic-era boom and then a slump when consumers pivoted toward travel and experiences rather than physical items. Now, it’s facing headwinds in the form of tariffs and an uncertain economy, and generative AI could be changing how people shop.

Kate Gulliver, CFO and chief administrative officer at Wayfair , spoke with CFO Brew about her career, and about her company’s plan to roll with the punches.

From startup to category leader: In some ways, Gulliver has grown along with Wayfair. After working in private equity, she joined the company as head of investor relations in 2014, and helped to run its IPO. At that time, it had about $1 billion in sales and 2,000 employees, Gulliver said. She descr

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