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Swatch ran an ad for its new Essentials collection that featured an Asian male model pulling the corners of his face in a "slanted eye" gesture

Chinese social media users criticized the company for using racially insensitive imagery in the campaign

Swatch has since pulled the ad, and apologized for the "distress or misunderstanding" that some of its consumers may have experiences upon seeing the imagery

Swiss watchmaker and jewelry manufacturer Swatch has pulled its latest ad campaign after receiving backlash on Chinese social media for being racially insensitive.

The ad featured an Asian male model pulling the temples of his face to create a "slanted eye" gesture while wearing one of the brand's watches.

According to Reuters , BBC and other outlets, internet user

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