ARM's ambitions for an in-house AI chip have now seen a massive boost, as the company hires Amazon's AI chip director, who was responsible for high-end ASICs.

ARM Manages to Poach a Key Executive From Amazon's AI Chip Team, Driving Its In-House CPU Progress

The chip IP firm ARM is looking to make a strategic pivot in its business, moving into the CPU markets as the company looks to capitalize on the massive demand coming from the AI industry. We recently reported on how ARM's CEO Rene Haas revealed that the company had been exploring 'full-end' solutions , in order to reduce reliance on the IP business as its revenue driver. Now, Reuters reports that the firm has hired Rami Sinno, Amazon's AI chip director, signaling ARM's intentions to dominate the CPU market.

Interestingly, ARM's

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