Tennis has been having an ongoing big fashion moment in recent years and it’s increasingly a sport with which labels want to be connected. The latest news is that Vuori, the Californian performance and lifestyle brand, has announced a “pivotal” multi-year partnership with “global tennis sensation Jack Draper”.

Professional tennis player Draper conveniently combines his sporting prowess with being a model and will serve as a global brand ambassador for the label.

The partnership officially debuts with Draper wearing Vuori at this year’s US Open Tennis Championships. He’ll also develop a signature line with the brand to be launched at a later date.

“Jack represents the next generation of tennis—bold, driven, and authentic,” said Joe Kudla, founder and CEO of Vuori.

The top-ranked British

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