Cracker Barrel’s transformation into a more modern brand has led fans to lament the loss of Southern charm. But the restaurant operator is still barreling forward with its new and divisive refresh.

While the operator of 660 restaurants has only completed 20 refreshes and 20 full remodels over the past several months—and continues to tinker with a few different concepts—fans have grown alarmed by the most sweeping changes to a brand that began with just a single store in Tennessee in 1969.

The latest elements of the transformation that are unveiled by Cracker Barrel this week include a new logo, the fifth new iteration of the barrel graphic, and other new visual elements including updated typography, monogram, and a refreshed color palette that’s centered in the historic gold and brown to

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