MICRODRAMA MARVEL

Chinese media giant COL has unveiled its global content distribution division, positioning itself as the world’s largest micro-drama reseller with over 1,000 titles in English and Chinese. The company targets broadcasters, streamers, telcos and digital platforms seeking bite-sized entertainment for mobile-native audiences. COL’s hit “From Rags to Rank One” gained 238 million views in a single day, averaging 77 minutes of watch time per user and surpassing 1 billion cumulative views in China.

The company operates across the full micro-drama value chain, creating original IP and managing platforms including FlareFlow, Sereal+ and Unireel. “Micro-dramas are the storytelling language of a mobile generation: fast, emotional, and deeply immersive,” said Timothy Oh, ge

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