MSNBC will change its name to MS NOW later this year and drop the iconic peacock logo as Comcast spins off most cable channels into a new company, Versant. The shift separates the network’s brand from NBC News ahead of the spinoff’s completion. CNBC will keep its name but unveil a new logo, according to The Wall Street Journal .

Comcast approved a $7 billion cable spinoff in November; NBC, Bravo, and the Peacock streaming service remain with NBCUniversal, the Wall Street Journal said. MSNBC, launched in 1996, remains the No. 2-rated cable news network. Lazarus said the network will serve a progressive audience and focus on holding the political figures from both parties to account, according to the Wall Street Journal.

The network will be branded “My Source News Opinion World,” or

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