Rachel Maddow says MSNBC rebrand will 'be better' as it clips 'NBC' from name

Anti-Trump news anchor Rachel Maddow defended MSNBC’s rebrand to MS NOW – arguing that the lefty cable channel would no longer have to vie for owner NBCUniversal’s “leftovers” and adding that “we’re competing with them now.”

The new name and logo, which were brutally mocked online , are part of Comcast’s $7 billion spinoff of cable assets into a separate publicly-traded company known as Versant.

During a recent podcast episode of “Pivot,” hosted by tech journalist Kara Swisher, Maddow said MSNBC will no longer have to make do with “leftovers” from NBC News programming and in-field reporting. 4

“In this case, we can apply our own instincts, our own queries, our own priorities, to getting stuff that we need from reporters and correspondents…and so it’s gonna be better,” Maddow sa