CLEVELAND (AP) — The Cleveland expansion WNBA team hired Allison Howard as its team president, the franchise announced Tuesday.
Howard will continue to serve as executive vice president and chief commercial officer for Rock Entertainment Group and the Cleveland Cavaliers, where she oversees corporate and ticket sales revenue and strategy, corporate partnership, membership sales and service, venue experience, ticket operations and youth sports programming.
She will remain in this role until the end of the upcoming NBA season, while initiating and activating the operations for Cleveland WNBA. The franchise begins play in 2028 .
“Allison comes to this role with an extraordinary track record of leadership in premier sports organizations and expanding the reach of women’s sports. Her exper