Micro-dramas playing out on the endless scroll of social video platforms across Asia. A group of Hollywood veterans are diving in to bring this form of content U.S. audiences.

Chris McGurk, chairman and CEO of Cineverse, and Lloyd Braun ‘s Banyan Ventures have teamed to launch MicroCo . Jana Winograde , former Showtime president and former head of ABC’s business operations, will serve as CEO of MicroCo. Susan Rovner , former president of Warner Bros. TV and former head of programmig for NBCUniversal TV and Streaming, will sign on in October as chief content officer. Erick Opeka, chief strategy officer for Cineverse, will also work closely with the MicroCo team.

“MicroCo will combine a new style of storytelling that engages fans and creators alike, with state-of-the-art technology

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