McDonald's is launching a new Happy Meal collaboration with the K-pop group BTS .

The restaurant chain posted an image of a Happy Meal box and seven tiny figurines on social media on Monday that appeared to show the TinyTAN animated characters based on the famous seven-member boy band.

In a press release which followed on Tuesday, McDonald's said: "You asked and we delivered. This September, McDonald's is teaming up with TinyTAN to launch the TinyTAN Happy Meal®. On September 3, this group of lovable characters inspired by the seven members of BTS are heading to the Golden Arches with magical moments like never before!"

Why It Matters

Celebrity tie-ins have driven major spikes in McDonald's sales and cultural visibility in recent years.

McDonald's and BTS previously partnered in

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