In time for the back to school season, Chipotle is unveiling a new college student rewards program and a limited line of dorm room decor.
Chipotle Mexican Grill launched Chipotle U Rewards on Aug. 19. College students are eligible to enroll and earn 12 reward points for every $1 spent. This is up from the traditional Chipotle Rewards program, which offers 10 points per $1. As the fall semester starts, Chipotle is offering 1,000 bonus points to each student who enrolls.
In addition to the rewards program, Chipotle and Urban Outfitters have partnered to create "A Little Extra" Dorm Collection. Available Aug. 20, the collection features Chipotle-inspired home decor, including a desk lamp that looks like a bag of chips and a burrito throw blanket. Items in the limited-edition coll