Actor Ron Perlman and a handful of other entertainment and tech leaders are teaming up to launch a business platform called Watrfall . The enterprise aims to be a financing and development platform for film and television projects, fueled directly by fan input and investment. The site goes public on Aug. 22.
Watrfall works by creators submitting scripts and pitches, and then fans who invest in the platform vote on which ones get funded and developed, according to the company. Creators retain creative control throughout while using Waterfall’s team to manage production finances. Meanwhile, the fans retain a stake in the platform and its content, allowing them not only to enjoy the films they help greenlight, but share in their successes. Reportedly, investors will be entitled to 100% o