The new “Blue Runs Deep” theme is meant to replace the annual campaigns that have been rolled out over the years

The Regina Pats are entering a new chapter on the ice and in the community. Article content

On Tuesday, the Western Hockey League club rolled out a new “Blue Runs Deep” theme for the 2025-26 season and beyond, which will feature a free “Blue Brigade” fan community that include merchandise deals and other team perks. Article content Article content

“For over 100 years, the Regina Pats have been a source of pride for Regina,” said Pats CEO Gordon Pritchard. “We’ve created the ‘Blue Brigade’ to bring our fan community together like never before. The goal is to engage, unite and build an army of diehard fans who rally behind the team every single game.

“I don’t know if I

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